Disney owns Marvel. Marvel has made over thirty films, with fourteen in the shared universe, and it won’t stop. It works out. Disney gets an insane amount of income, and the fans get a diverse, unpredictable, never-ending universe.
Now Disney owns Star Wars. Until now, Star Wars was a finite series beginning with the return of the Sith and ending with the return of balance. But their never really is balance without darkness. Disney brought about it’s own darkness, and not only in the plot. Predictably, it’s started Marvelifying/Disnifying Star Wars by turning it into an ongoing universe with an untold number of sequels, prequels and anthology films.
Is that a bad thing? Probably not. In the following years, Disney will make a Han Solo solo movie, a Boba Fett spin-off and a Yoda anthology film–and those are only the ones we know about. The crew of The Force Awakens knew it would happen for thirty years prior to its release, so we can only speculate what else there is in stock. People may doubt Disney, but when there’s a new Star Wars movie, they watch it, and Disney will not stop making more.
Both The Force Awakens and Rogue One were hits, but they can’t keep it up for every movie they make. There will be bad movies. But as a whole, Disney can’t harm Star Wars. They know what fans want, and they give it to them (although we’re still waiting for a Mandalorian movie…). Fans have more power over Star Wars than Disney does. Disney is on a short leash, expected to be perfect, and it’s only getting shorter. In the meantime, Star Wars is expanding. So in a way, Star Wars owns Disney.